We All Need Research Technology (ResTech) These days, technology and innovation are an integral part of our lives. From our prolific use of apps, streaming devices, smart homes, and more, we’ve come to expect immediate results with technology. And the research industry is keeping pace. …

( An ode to the ISS Class of 1994 ) — It took me 10 years to read the ending of Looking for Alaska. At first, I loved the nostalgia and exact references in the book to people, places, and events. …

Photo by Brett Duke | 2014 The Times-Picayune by Patrick Comer and Erynn Wood When I started Lucid in 2010 my goal was to create the sample marketplace, but that’s only half the story. 7 years ago, Lucid was a one-man band: I was the accounting, technology, and marketing functions…

A lot has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving force. …

Recently, someone asked for approval for a $1,000 annual software license that obviously everyone needed. Later I asked the team why they didn’t know how to get an approval and whom to ask, which sparked a whole discussion around expenses, decision-making, and approvals. …

Improvisation or ‘Improv’ was one of the most important classes that I ever took. It’s profoundly impacted how I relate to people and new situations. Pete Smith, Professor of Theatre Arts at Sewanee, told us on day one that we would have to learn to juggle. To be honest, I’m…

Sample Never Sleeps — I used to say that “Sample never sleeps” because I never did. Given the 24/7 nature of the business, there was always another bid, another project, or another quota cell that wasn’t closing out fast enough. I had to wait up for a project manager in another time zone or…

Finally, we are a real boy. — No longer are we the little startup company in New Orleans in an obscure niche industry that few people truly understand. No longer are we the “what if this works’ business model of programmatic sampling built upon an open exchange platform. We have arrived and we are very, very real. …

Reality: Mobile Surveys Will Beat Traditional in 2016 If the current trend continues, then mobile interviews will exceed PC conversion in 2016 further disrupting survey platforms and research designs that aren’t mobile friendly. Ink has been spilt over the onslaught of mobile respondents and the total lack of preparation or…